Media Advertising Effects on Consumer Perception of Orthodontic Treatment Quality

Postexperience Advertising Effects on Consumer Memory

Past research suggests that marketing communications create expectations that influence the way consumers subsequently learn from their product experiences. Since postexperience information can also be important and is widespread for established goods and services, it is appropriate to ask about the cognitive effects of these efforts. The postexperience advertising situation is conceptualized h...

Consumer perception of bread quality.

Bread contains a wide range of important nutritional components which provide a positive effect on human health. However, the consumption of bread is declining during the last decades. This is due to factors such as changing eating patterns and an increasing choice of substitutes like breakfast cereals and fast foods. The aim of this study is to investigate consumer's quality perception of brea...

Effects of Direct-to-consumer Drug Advertising

An Investigation of Advertising Appeal on Consumer Response in Service Advertising

Advertising appeal plays a significant role in the execution of advertising. In service advertising, they are of more importance because of the peculiar characteristics of services. This study attempts to investigate the impact of emotional and rational appeal on service advertising. This study also studies the impact of typology of service as a moderating variable in the relation of advertisin...

Consumer-directed prescription drug advertising: effects on public health.